Ads
- Ad concepts and angles
- Hooks and video scripts
- UGC creator briefs
- Meta, TikTok and YouTube copy
For agencies and recruiters
Offer clients more. Make more money.
Offer your clients copywriting that’s driven $423M in sales over 15 years. Refer, partner or white label. Earn 20% on every job.
“Every product that we have should be Betuel-ized. He has a real gift.”
— Bill Bonner, CEO, Agora, Inc.
$6,500
What one referral can earn you over 6 months
47 years
Of direct-response experience, father & son team
4.41%
Page conversion for a DTC supplement, up from 2.07%
Why partner with us
Weak copy hurts results and loses you clients.
Bad copy can kill the landing pages, ads and emails you work hard to build.
We write copy for your clients that drives more sales and bake it into every page, email and ad.
That means better results and clients who stay longer, all while you earn 20% on every copy job you bring us.
Who we partner with
Media buyersThe best campaign management can’t save a weak page. We write pages that convert, so you look like a star.
CRO agenciesGive your headlines and tests the punch of 47 years of direct-response experience.
Shopify developersYou build the page, we write it. Better results bring clients back.
Email and retentionUpsell your retention packages with subject lines and emails written by us.
Marketing recruitersCan’t fill a copy role fast enough? We cover the work while you search, and you still get paid.
Think we’d be a good fit? Let’s talk.
Book a 30-minute callOr email Chris@Betuelpartners.com
What you can offer your clients
Clients need something you don’t do? Pitch us and get paid.
Fill a gap in your offer, or add our copy to the work you already do, like the pages you build and test. Pitch one service or all of them.
Pages
- Landing and product pages
- Advertorials and presell pages
- VSLs and long-form sales letters
- Offers, bundles and upsells
- Headline and copy variants for testing
Retention copy
- Welcome and win-back emails
- Subscription save copy
- Post-purchase upsells
- Retention and win-back offers
- Direct mail
We quote every project to scope, together with you, so the price fits your client’s business and you can close with confidence. You’re CC’d on every quote and every client conversation.
We stay in our lane. In writing.
We don’t do what you do. We just write copy that sells better.
First dibs on every job.If a client you refer needs a build, media buying or anything else you offer, we send it to you first.
Your client stays yours.A non-solicit, both ways. We never contact your clients without you.
We never sell your service.We write. We don’t run ads or build stores ourselves, and we never compete for hires.
Referrals go both ways.When our clients need development, media buying or testing, we bring that work to you.
Our track record, in your pitch
Pitch with our proof. Close more deals.
Put our results in your pitches to win clients and add real value to their experience. When your clients succeed on our copy, they stay with you longer.
What you can pitch (Refer and Partner options)
- 4.41% conversion rate, doubled for a DTC supplement
- 6.54% CTR on a Meta video ad
- 3.88% conversion on a landing page from cold paid traffic
- $423M in client sales over 15 years
- $10M a year for Juvenon, from under $500K
- $23.7M acquisition for Nutri-Health
- Multiple exits in the 7- to 8-figure range
Brands we’ve written for
Juvenon · Nutri-Health · DeFi Technologies · Healthview · Celestial Seasonings · National Liberty · Agora, Inc.
See our case studies →Featured case study
We found the real buyer. Conversion doubled.
DTC supplement · Meta ads
From losing money on every sale to $82 in revenue for every $34 spent.
The brand’s ads and pages were written for the wrong buyer. We found who was actually buying, rewrote the angle, page and offer around them, and the numbers flipped.
4.41%Conversion rate, up from 2.07%
$34Cost per purchase, down from $65
$82Average order value, up from $54
+33%Revenue per click
Who we are
Done by us, never handed to anybody else.
Peter Betuel, Founder
39 years writing copy that sells, including years at Doyle Dane Bernbach and Rapp & Collins. Running his own direct-response shop since 2002, with client relationships that have lasted decades.
Today Peter works alongside his son, who brings modern DTC know-how: ads, landing pages and offers tested at scale across Amazon, TikTok and Meta. Together they handle every project end to end, from the first angle to the final page. No juniors, no hand-offs.
That’s why spots are limited. You don’t write a word. We do the work, and you earn commission on every job, month after month. That’s significant new revenue for your agency, with nothing extra on your plate. We only work with a few agencies at a time, so reach out now, before we’re full.
Book a 30-minute callOr email Chris@Betuelpartners.com
Questions partners ask
The details.
How does each partnership level work?
Refer. You send one intro email, and we write it for you. We take the call, write the proposal, do the work and bill the client. You get $500 when the client pays its deposit, then 20% of what they pay us each month for six months. On a $5,000/month client, that’s $6,500 for one email: $500 at deposit, plus $1,000 a month for six months.
Partner. You sell our copy as an add-on, in partnership with Betuel Partners. Use our case studies and credentials in your pitches, and we’ll join calls to help you close. Your team stays the point of contact. You earn 20% of what the client spends on copy for as long as they stay.
White label. You sell copy under your own name, and we write behind the scenes. We agree on scope and price together before every quote, so your margin is protected. You keep 20% of every job, and we never appear to your client unless you want us to.
How do I know you won’t compete with me on price?
You’re CC’d on every quote and every conversation with your client. We set pricing together before anything goes out. We do what we say and never go behind anyone’s back. Trust goes both ways: every arrangement runs on transparent billing on both sides.
How do I get paid?
Refer. $500 when the client pays its deposit, then 20% of what they pay us each month for six months.
Partner. 20% of what the client pays us each month, for as long as they stay.
White label. You bill your client and keep your 20%. We invoice you for the rest.
Every payment comes with a short statement showing what the client paid and what you earned.
Will you ever go around me to my client?
Never. A non-solicit is in writing, both ways. We’ve built our business on being trustworthy.
If my client needs a page built or ads run, who does it?
You do, if it’s something you offer. The referring agency always gets first dibs. Anything you don’t do goes to our partner network.
What kinds of brands do you work with?
We’ve written for everyone from startups launching their first product to $100M brands testing every page. Our work spans health supplements, healthy aging, beauty and personal care, food and beverage, cannabis and hemp, health insurance, gold and silver, crypto and digital assets, financial services and DTC brands. And we love new industries. The principles of great copy work in any business.
Let’s find the right fit for your agency.
Book a 30-minute call and we’ll walk you through how it works and which option fits your agency best.
Or email Chris@Betuelpartners.com